Tag: Primera

Central Turf & Irrigation Supply’s leadership to join Primera’s board of directors

July 23, 2021 By
Bob Hartman, director of turf for Central Turf & Irrigation Supply, has recently been named to Primera's board of directors. ...

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Primera reorganizes, hires new vp of business development

October 13, 2020 By
Primera has recently strategically reorganized, and it also hired Nick Strain as its new vice president of business development. ...

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Primera introduces new CEO

June 4, 2020 By
Primera has hired Jeff Braun as the company’s new CEO. Braun spent the past 22-plus year of his career with DeWalt Industrial Power Tool team, a division of Stanley Black & Decker, where he originally interned as an undergrad and ...

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Primera hires director of member engagement, supplier relations

April 22, 2019 By
Primera hired Kerry Avirett as director of member engagement and supplier relations. “This new role will add value to our already successful cooperative by engaging members in developing Primera business plans to drive maximum participation in our specialty sourcing opportunities ...

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Aquarius Supply becomes Primera owner-distributor

January 8, 2019 By
Aquarius Supply is now an owner-distributor of Primera. The change went into effect in December 2018. “We are pleased to add Rob Beausoleil and the Aquarius Supply team to the Primera family. Over the past five decades, since the humble ...

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PrimeraTurf unveils new name

June 24, 2016 By
PrimeraTurf, Inc. has changed its name to Primera, Inc., effective immediately.  The 16-year-old business cooperative has changed their name to reflect the depth of their market expansion. “The new name, Primera, allows us to emphasize our wide-ranging market growth and ...

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