Primera Board Chairman Michael Kropp Sr. dies at 54
Primera has announced the death of board chairman Michael Kropp Sr.. Kropp served on the Primera board of directors since 2014. ...Read More
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Central Turf & Irrigation Supply’s leadership to join Primera’s board of directors
Bob Hartman, director of turf for Central Turf & Irrigation Supply, has recently been named to Primera's board of directors. ...Read More
Primera reorganizes, hires new vp of business development
Primera has recently strategically reorganized, and it also hired Nick Strain as its new vice president of business development. ...Read More
Primera introduces new CEO
Primera has hired Jeff Braun as the company’s new CEO. Braun spent the past 22-plus year of his career with DeWalt Industrial Power Tool team, a division of Stanley Black & Decker, where he originally interned as an undergrad and ...Read More
Primera hires director of member engagement, supplier relations
Primera hired Kerry Avirett as director of member engagement and supplier relations. “This new role will add value to our already successful cooperative by engaging members in developing Primera business plans to drive maximum participation in our specialty sourcing opportunities ...Read More
Aquarius Supply becomes Primera owner-distributor
Aquarius Supply is now an owner-distributor of Primera. The change went into effect in December 2018. “We are pleased to add Rob Beausoleil and the Aquarius Supply team to the Primera family. Over the past five decades, since the humble ...Read More