Primera reorganizes, hires new vp of business development

Nick Strain (Photo: Primera)

Primera has created a new Cooperative Services Team and added a new hire to serve as vice president of business development.

“Any time a new leader joins an organization, they evaluate the skills and talents of the team,” said Jeff Braun, CEO of Primera. “It’s been a privilege to join an organization already rich with passion, experience and the skills necessary for us to serve our membership. I simply took advantage of those individual talents and experiences and helped align them with Primera’s goals. Our people and culture have been and always will be the key to our continued success. As we focus on growth, adding talent to the team with our new vice president of business development and reorganizing, our team only enhances the value and benefits that we provide our membership.”

Nick Strain joins the Primera team as vice president of business development. He brings a tremendous amount of experience in the industry, with a proven track record of exceeding expectations while developing strong partnerships. Strain will focus on Primera’s profitable development and growth while working with its membership to identify and develop growth strategies, facilitate conversions and lead Primera’s efforts on product category development.

Rachel Boehm has been promoted to director of cooperative services and will continue to work with Primera’s membership on communications, engagement, marketing and reporting while leading the Cooperative Services team. Boehm will help Primera identify and develop strategic business procedures to improve the day-to-day business services to ensure Primera delivers its key goals.

Cheryl Kuenzel, as part of the cooperative services team, was named director of analytics. She will focus her efforts to drive insights from Primera’s rapidly growing data collection. By providing historical and future analysis, Primera will equip its membership to maximize supplier programs and best serve end-users’ needs.

Morgan Cothern will now serve on the cooperative services team as cooperative services associate. She will continue to support membership with ordering, reporting and tracking Primera-related transactions, while helping to provide members with the most current promotions, pricing, inventory and invoice assistance.