Tag: Primera

Primera hires director of member engagement, supplier relations

April 22, 2019 By
Primera hired Kerry Avirett as director of member engagement and supplier relations. “This new role will add value to our already successful cooperative by engaging members in developing Primera business plans to drive maximum participation in our specialty sourcing opportunities ...

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Aquarius Supply becomes Primera owner-distributor

January 8, 2019 By
Aquarius Supply is now an owner-distributor of Primera. The change went into effect in December 2018. “We are pleased to add Rob Beausoleil and the Aquarius Supply team to the Primera family. Over the past five decades, since the humble ...

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PrimeraTurf unveils new name

June 24, 2016 By
PrimeraTurf, Inc. has changed its name to Primera, Inc., effective immediately.  The 16-year-old business cooperative has changed their name to reflect the depth of their market expansion. “The new name, Primera, allows us to emphasize our wide-ranging market growth and ...

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Agri-Turf Distributing becomes Primera owner-distributor

July 30, 2014 By
PrimeraTurf Inc. announced Agri-Turf Distributing, LLC as an owner-distributor of Primera. Agri-Turf Distributing is a Santa Fe Springs, Calif.-based distributor of turf and ornamental, golf, nursery, vegetation management and pest control products. “We are pleased to add Rich Records and ...

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