Primera names newest members to its board of directors

Primera, a cooperative dedicated to equipping its member-owners with the tools, skills, knowledge and innovations necessary for exceptional returns and competitive advantages, appointed its new board of directors for the 2024-2025 session. Primera announced the members of its board at the organization’s recent conference at the Gaylord Texan Resort.

The incoming board of directors includes:

• Chairman of the Board: Anthony Luciano, vice president of sales and marketing for Central Turf & Irrigation Supply.
• Vice Chairman: Mindy Vereen-Jackson, president of Vereen’s.
• Treasurer: Frank Lopes, owner of Turfnology.
• Secretary: Matt Schmid, president and CEO of Superior Turf Services.
• Director: Mike Maravich: national turf products manager for Ewing Outdoor Supply.
• Director: Brandon Funk: chief operating officer of WS Connelly.
• Director: Jordon Droll: vice president of operations at Ameriturf.
• Directors: Paul Smith and Allan Smith.

“Our new Board Members bring diverse perspectives and a shared commitment to excellence,” said Jeff Braun, CEO of Primera. “We are confident that their leadership will help us navigate the opportunities and challenges ahead, ensuring that we continue to deliver exceptional value to our member-owners and supply partners.”

In May, Primera added Kirtland, Ohio-based Village Outdoors as a member-owner. The cooperative has more than 40 member-owners nationwide, including Central Turf & Irrigation Supply and Ewing Outdoor Supply.