Primera hires director of member engagement, supplier relations

Avirett Photo: Primera

Primera hired Kerry Avirett as director of member engagement and supplier relations.

“This new role will add value to our already successful cooperative by engaging members in developing Primera business plans to drive maximum participation in our specialty sourcing opportunities with our key suppliers,” said Todd Ferguson, CEO of the company.

Avirett brings experience and comprehensive skill set to the company. He has spent much of his career working in the turf and ornamental business in senior roles for Dow AgroSciences/Corteva, most recently as key account manager and technical product sales. In addition, Avirett has experience in agricultural products, insect identification and turfgrass disease management.

Avirett is a certified turfgrass manager, has been a national certified crop advisor and has held membership in multiple entomological associations while also currently holding membership in turfgrass associations in a number of states.

“We look forward to his contribution to Primera, our owners and our valued suppliers in the role of director of member engagement and supplier relations,” Ferguson said. “We believe he is uniquely qualified and will ultimately deliver industry-leading owner return and supplier performance.”