Troon acquires golf technology and service company ClubUp

Troon acquired ClubUp, a golf technology and service company that caters to 65 golf clubs and resorts operating caddie programs worldwide.

As part of the acquisition, Troon will invest significantly in ClubUp technology, expanding and enhancing the current platform while adding new features that partner clubs have requested. The existing ClubUp team will continue to lead the company as part of the transaction.

“The team at ClubUp is very excited to be part of Troon,” Matthew Rose, founder and CEO of ClubUp, said. “We remain committed to providing a world-class platform for the over 8,000 independent contractors using ClubUp to provide caddie services. Our business model and operations will remain unchanged. The support and investment from Troon will enable us to add even more value to our customers. The time was right for ClubUp to be acquired and Troon was the ideal partner to help us take the next step as a leading golf technology company.”

ClubUp provides technology that helps improve the caddie experience for golfers and caddies at partner clubs and resorts. Additionally, ClubUp technology offers a way to schedule and communicate with caddies working at a partner club property.

ClubUp has added 25 new partner clubs to date in 2022 and currently has 65 partner clubs and resorts using its technology, including National Golf Links, Shinnecock Hills Golf Club, Los Angeles Country Club, Ridgewood Country Club and Cherry Hills Country Club.