Turfco hires Aaron Lawson as Eastern regional sales manager

Turfco Manufacturing has appointed Aaron Lawson as Eastern regional sales manager.

Lawson will serve as the primary contact for Turfco’s dealers and professional turfgrass management customers in the Eastern region of the U.S. He is the go-to resource for education on Turfco’s full line of topdressers, material handlers, spreader sprayers, urbine blowers and other professional turf solutions. He will also provide product demonstrations and sales assistance, and will advise customers on how to get the most value from their equipment investment.

Lawson joins the company with over 25 years of golf and turf industry experience. His background includes 15 years as a golf course superintendent, where he gained hands-on experience operating equipment, managing crews and overseeing budgets. Most recently, he spent a decade in golf equipment sales, helping customers select the ideal machinery for their specific needs.

“Aaron has been in the superintendent’s chair, so he understands the challenges our customers face every day,” said Scott Kinkead, executive vice president of Turfco Manufacturing. “That perspective, combined with a decade of partnering closely with end users, is why he knows how to deliver the world-class service and support our customers deserve. He understands that strong dealer support, clear communication and follow-through are essential to everyone’s success, and he’s ready to be a go-to resource for product knowledge, demonstrations and sales support.”