PGA of America, Topgolf form strategic alliance

By |  August 7, 2017 0 Comments

The PGA of America has entered into a strategic alliance with global sports entertainment leader Topgolf to help promote career opportunities for golf industry professionals at Topgolf venues nationwide. In addition, Topgolf will market PGA of America championship events, create unique fan experiences that will grow interest and participation in the sport and promote PGA Junior League Golf.

“Topgolf’s fun and entertaining concept is rapidly attracting a new generation of non-traditional players to the game, and we’re proud that PGA Professionals are instrumental in this growth,” said PGA of America CEO Pete Bevacqua. “In addition to growing the game, Topgolf’s exciting expansion represents an outstanding opportunity for PGA Professionals nationwide.”

PGA Career Services will promote Topgolf job opportunities to golf industry professionals nationwide. Available positions will include Director of Operations, Director of Instruction, Lead Instructor, Operations Manager, Food & Beverage Manager and more. Topgolf hires approximately 500 associates at each venue it opens, including up to three professional golf instructors.

Local Topgolf venues will co-promote fan engagement opportunities with PGA of America events. Topgolf will assist golf professionals in the promotion of PGA Junior League Golf, which is a fun, social and inclusive opportunity for boys and girls ages 13 and younger to learn and enjoy the game of golf. Topgolf’s Youth Play It Forward program will be made available to all PGA Junior League Golf participants, and PGA Junior League captains can arrange complimentary game play sessions for their teams at Topgolf.

In addition, the PGA and Topgolf will work collaboratively with Reed Exhibitions to develop official PGA Merchandise Show programming. Topgolf Las Vegas will serve as the new venue for the upcoming PGA Demo Experience on Aug. 14, with industry networking, equipment testing, product demonstrations, skills contests and prizes for attendees.

“Topgolf is thrilled to align with the PGA of America,” said Topgolf Entertainment Group Co-Chairman and CEO Erik Anderson. “This partnership represents Topgolf’s continued commitment to growing the game by helping our guests improve their abilities, while also introducing them to PGA of America events through fun, engaging in-venue experiences.”

Photo: Topgolf

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