New GCSAA initiative addresses labor shortages in the golf industry

By |  June 13, 2023 0 Comments

To address the ongoing labor challenges in the golf course industry, the Golf Course Superintendents Association of America (GCSAA) established a workforce opportunities initiative to consolidate administration of its key workforce development programs.

“Labor is the number one challenge faced by our GCSAA members and the industry overall,” Rhett Evans, CEO of the GCSAA, said. “This initiative is another investment by GCSAA to further our efforts to increase our member’s skills and attract new people into the turfgrass management profession.”

As part of the initiative, the GCSAA named Leann Cooper senior manager, of First Green and workforce development. Cooper will develop the strategy and lead the execution of the initiatives focused on enabling current members to continue to grow their careers to increase the skills available to support labor needs and increase interest in choosing turfgrass management careers.

Cooper will continue to lead the GCSAA First Green program in her new role and add the leadership of current and new programs focused on workforce development. She will also assist current GCSAA members in advancing their own careers by overseeing enhancements to career resources including GCSAA website career content, employer tool kits, résumé assistance and career pathway guidance.

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