Bayer to feature new products, interactive booth at GIS

A living nematode lab, grass jacket photo booth, live bees, My Bayer Rewards Café and living turf display

Environmental Science, a division of Bayer Crop Science, is featuring its newest products and interactive experiences at the 2016 Golf Industry Show, which is being held February 6–11 in San Diego, the company announced in a news release.

The Bayer booth, No. 4327, will feature innovative technologies and solutions, plant health expertise, technical support and educational information, the company says. Attendees can engage with a variety of interactive features, including a living nematode lab. Other features include a revamped living turf display with Bayer’s Green Solutions Team and a live bee observation feature, which is part of the long-standing program.

“Golf course maintenance is becoming increasingly more demanding with changing environmental conditions and various business challenges that extend far beyond turf management,” says David Wells, golf business manager for the Bayer T&O business. “At Bayer, we understand turf management is only a fraction of our customers’ daily concerns. That’s why we’ve dedicated ourselves to delivering not only an innovative product line, but also the service and unique experience that can help ensure our customers’ success for years to come.”

To celebrate recently launched Signature XTRA Stressgard, Bayer will have a championship-themed backdrop and characteristic grass jacket for photos. The same jacket will be traveling the country throughout 2016, stopping at various tournaments, national landmarks and golf courses, upon request, Bayer says. Booth visitors will also be introduced to two soon-to-be-released products pending EPA approval: Indemnify nematicide and Exteris Stressgard fungicide.

Attendees also may enter the second installment of the Specticle Loyal Companion Photo Contest — entries will close March 12. The grand prize winner receive a $2,000 contribution to his or her local GCSAA chapter, one free case of Specticle Total, a YETI cooler, one Ruffwear dog coat and the chance to be featured with his or her course dog in a Bayer golf ad that will be published in industry magazines and other media in 2017.

Bayer also will offer several exclusive opportunities to its Gold and Platinum My Bayer Rewards members, including complimentary rides using the ride-sharing service Uber.

As part of its participation at GIS, Bayer is the exclusive sponsor of “Taste of The Town,” an interactive happy hour held across the show floor featuring local food and drinks. Attendees who visit at least four of the ten stations and receive stamps on their entry card will be entered in a drawing for generous cash prizes: $2,500, $1,500 and $1,000. The drawing will take place at 4:00 pm on Feb. 11 at Bayer’s booth.