Annika Sorenstam partners with Capillary Concrete

Annika Sorenstam, World Golf Hall of Famer and 2013 Golfdom Summit keynote speaker, announced a partnership with Capillary Concrete.

The partnership, made through the purchase of shares, will help promote the company’s bunker liner and sports turf system.

“We’re extremely honored to team with Annika,” says Martin Sternberg, CGCS, founder of Capillary Concrete. “Her global brand, personal integrity and experience playing and designing courses around the world make her an ideal spokesperson for our company as we ramp up our visibility in the marketplace.”

Capillary Concrete exhibited at this week’s PGA Merchandise Show in Orlando, Fla., and at the British and International Golf Greenkeepers Association show in Harrogate, England.

“Martin has developed a groundbreaking system that is transforming how bunkers are built and maintained,” Sorenstam says. “The patented Capillary Concrete material has proven itself in bunkers in the toughest climates around the world. The possibilities of this application are endless, and I am very excited to now be part of the company.”