Turf nutrition company Grigg Brothers rebrands as GRIGG

Grigg Brothers, an Albion, Idaho-based turf nutrition brand, is being rebranded as simply GRIGG.

With a modern, updated look, GRIGG will remain the premier golf and sports turf brand in the BRANDT product portfolio, according to the company. BRANDT, who bought Grigg Brothers in 2014, is a specialty products manufacturer for the turf and ornamental market.

The rebrand effort celebrates GRIGG’s commitment to science-based products, turf research and proven agronomic principles and embraces the research-driven approach that the Grigg family has created, according to a press release. GRIGG products are tested and validated by university testing and GRIGG uses this research to educate turf managers and to establish best practice nutritional programs.

The rebranding includes a new website — www.grigg.co — that puts the company’s university trials and research, technical papers, nutrition programs and catalog at customers’ fingertips within a few clicks. It also includes a revamped social media presence on Facebook and on Twitter using the handle @GRIGGco.

“GRIGG has long been regarded as the premier turf nutrition line in the industry,” says BRANDT National Sales Director, John Guglielmi. “We felt the timing was right to update the brand and reinforce our commitment to turf science and innovation, while providing our customers with more access to the breadth of GRIGG’s information and resources.”

GRIGG was establish in 1992 by brothers Mark and Gary Grigg, who joined forces to put their combined entrepreneurial spirit, agronomic education and turf experience together to create cutting edge turf nutrition products. In 2014, BRANDT purchased GRIGG to expand its product offerings and footprint in the turf market. Mark and Gary continue to lead the GRIGG brand.