Target Specialty Products unveils 2021 virtual GIS events

Target Specialty Products will feature its innovative and proprietary product line Turf Fuel at this year’s virtual Golf Industry Show (GIS) Feb. 2-4, 2021. Target Specialty Products will host several events during the week of the GIS.

The Target Specialty Products booth will have a combination of scheduled events and open time where customers, Target Specialty Products sales professionals and industry partners can interact as well as get educated on the latest Turf Fuel technology.

“As we have shifted the way we provide value to our customers over the last 11 months, we have also adopted our GIS offering to provide the rich education, technical support and networking that our customers and industry partners expect from Target Specialty Products,” said Target Specialty Products President David Helt.

The anchor events of the Target Specialty Products virtual trade show presentation are the three industry experts speaking live each day at 10 a.m. EST at the virtual booth. Turf Fuel Product Development Manager Steve Loveday will host a live segment titled, “60 Minutes That Will Change the Way You Think About Turf and Soil Health” on Tuesday, Feb. 2.

On Wednesday, Feb. 3, Target Specialty Products hosts University of Massachusetts’ Michelle DaCosta, Ph.D., who will speak on “Optimizing Plant Defenses to Enhance Turfgrass Stress Tolerance.”

The final Turf Fuel Masterclass presentation on Thursday, Feb. 4 will feature Doug Karcher, Ph.D., discussing the topic of “The True Value of Soil Surfactants in your Turf Program.”

To bookend these educational opportunities, the Target Specialty Products booth will showcase the products and services they offer, including six Turf Fuel products. Target Specialty Products experts and the Turf Fuel product development team will be present to answer questions and provide support.

Visitors to the Target Specialty Products booth will be encouraged to complete a market research survey, with the first 300 qualified participants receiving a $20 Amazon gift card.