Stihl names new executive board member
Sarah Gewert is set to become the new executive board member for marketing and sales at the Stihl Group.
Gewert will take over from Norbert Pick, who will retire when his executive board contract expires on Dec. 31, 2022.
After completing her studies in economics, Cologne, Germany-born Gewert began her career in 2005 at designer furniture manufacturer hülsta-werke Hüls GmbH & Co. KG in Stadtlohn, where she rose to become head of marketing. In 2014, Gewert joined Andreas Stihl Aa & Co. KG in Waiblingen as the senior head of marketing communication.
She took charge of the department in 2020 and became responsible for the Stihl Group’s global marketing communication activities. Since then, Gewert has been a strong presence in the Stihl marketing strategy and brand identity and successfully introduced direct online marketing and customer engagement.