PGA shows cancel in-person PGA fashion and demo experience, unveils series of virtual programs

The PGA Fashion & Demo Experience, originally scheduled for Aug. 18-19 at the Venetian Resort Las Vegas, will instead facilitate business connections through a series of digital programs starting in June with additional online offerings continuing throughout 2020.

The new platforms will aid the golf industry by helping to connect buyers and exhibitors leading up to the 2021 PGA Merchandise Show, Jan. 26-29, 2021, at the Orange County Convention Center in Orlando.

“Our top priority is to ensure the health and safety of the golf community at PGA Show events. We are simultaneously steadfast in our dedication to help support the golf industry right now,” said PGA Golf Exhibitions Event Vice President Marc Simon. “In partnership with the PGA of America, we will introduce details soon regarding a number of virtual and digital options to help connect and reengage the golf industry, and support PGA Professionals, attendees, exhibitors and associations.”

Reed Exhibitions also contributed on behalf of PGA Shows to the Golf Emergency Relief Fund, established to provide short-term assistance to workers in the golf industry who are the backbone of the sport and face significant financial hardship.

“While we certainly wish we could stage this year’s PGA Fashion and Demo Experience, the health and well-being of everyone involved is our highest priority,” said PGA President Suzy Whaley. “Situations like these spark innovation and new solutions, and we’re excited to partner with Reed Exhibitions to present creative strategies for the golf industry. We value their global business resources and are working together to develop new opportunities for our PGA Professionals, industry buyers and exhibitors to interact and prepare for the industry’s rapid changes. Additionally, we sincerely appreciate Reed Exhibition’s donation to the Golf Emergency Relief Fund, in support of golf industry professionals who are facing financial hardship.”