PBI-Gordon announces new national key account manager and product manager

PBI-Gordon hired Geoff Smith as the company’s national key account manager and Lyndsie Balstad as a product manager.

Geoff Smith (Photo: PBI-Gordon Corporation)

Smith is responsible for enhancing customer relationships with key account decision-makers within the golf and professional lawn care markets. He will also help identify new opportunities for product placement and work to enhance PBI-Gordon’s existing product portfolio.

Prior to PBI-Gordon, Smith was a formulator sales territory manager for Gowan USA where he implemented an acquisition plan to deliver $25 million in new formulator business. He also worked at The Scotts Company as a manager of global active ingredient sourcing.

Smith earned his bachelor’s from The Ohio State University and his master’s from Ashland University.

“We are excited to welcome Geoff Smith to the PBI-Gordon team of employee-owners,” Jason Manz, senior director of national accounts, said. “Geoff’s deep understanding of the formulation business, and his focus on innovative customer solutions, will be a huge asset as we grow the PBI-Gordon portfolio.”

Lyndsie Balstad (Photo: PBI-Gordon Corporation)

Balstad’s focus is on the company’s herbicide portfolio, supporting product life cycle management and driving innovation to bring new products to the market.

Prior to PBI-Gordon, Balstad was a sales effectiveness manager for the Pioneer Seed brand at Corteva. Previously, she served as Corteva’s U.S. corn herbicides product manager, where she was responsible for the launch of Resicore herbicide and streamlining corn herbicide products and pricing programs during the merger of DuPont and Dow AgroSciences.

Balstad holds a bachelor’s in applied economics from the University of Minnesota – Twin Cities.

“We are excited about the insights and contributions Lyndsie Balstad will bring to our team,” Neil Cleveland, senior vice president of PBI-Gordon, said. “Ultimately, her deep knowledge of product and program management will benefit PBI-Gordon customers as we continue to deliver innovative solutions for the golf, professional lawn care, sports turf and consumer markets.”