Orange everywhere at GIS, thanks to Jacobsen

San Diego was painted orange thanks to a promotion by Jacobsen.

On pedi-cabs. On muscle cars parked in a line across from the convention center. On T-shirts being handed out to passers-by.

There were orange Dodge Chargers all over the Gaslamp in San Diego. But we didn’t see Bo or Luke Duke anywhere.

There was “orange everywhere” at the GIS, thanks to a guerilla marketing effort made by Jacobsen. The company, debuting six new or enhanced products, including the LF510 fairway mower, was visible all over the Gaslamp Quarter of San Diego.

“Our goal for this year’s Golf Industry Show was to blanket San Diego in Jacobsen orange,” said Chris Vernon, vice president of product management and marketing for Jacobsen. “Based on the increased booth traffic, heightened interest and level of engagement with customers, our efforts exceeded all expectations.”