NBC Sports Next, Troon extend partnership
NBC Sports Next and its golf technology and services brand, GolfNow, have extended their longstanding, enterprisewide partnership with Troon.
“We’re thrilled to continue our longstanding collaboration with NBC Sports Next, which is an important part of our clients’ success,” said Tim Schantz, president and CEO of Troon. “With NBC Sports Next’s innovative technology, distribution and support, Troon is well positioned to provide both current and future clients with the tools they need to provide golfers a tremendous experience and to move their businesses forward in the right direction.”
Within the new, multiyear agreement, NBC Sports Next will remain a preferred partner for the more than 590 Troon locations around the world, which will have access to a full menu of innovative technology solutions and services offered by GolfNow and its subsidiary brands, including EZLinks Golf, G1, GolfPass, and more. Highlights of the extended partnership include:
- Point-of-sale technology
- Booking engines and electronic tee sheets
- A large tee-time distribution portal
- Proprietary revenue management and benchmarking technologies
- Expanded national/global marketing via GOLF Channel and GolfPass
“As a recognized frontrunner and leader in the golf industry, Troon has been a cornerstone partner for our golf businesses within NBC Sports Next,” said Will McIntosh, executive vice president, NBC Sports Next. “We’re proud not only to be extending our association with such a first-class organization that manages one of the industry’s most impressive portfolios of golf properties, but also to be continuing a true partnership role that contributes to their ongoing success.”
Troon properties also have access to NBC Sports Next’s SmartPlay application technology, which allows a golfer to search for, book and pay for a tee time in advance, as well as pre-purchase golf shop merchandise. During play, golfers can place food and beverage orders through the app and either pick up their order at the turn or have it delivered anywhere on the course through GPS technology. Additionally, Troon facilities will have access to credit-card processing benefits at preferred Troon pricing via GolfNow Payments, which also will allow the locations to easily utilize pre-paid tee times as an added option.
Collectively, NBC Sports Next and Troon will be dedicated to enhancing integration, innovation and feature sets that deliver technology solutions that both curate experiential golfer experiences and provide cutting-edge tools for golf/club operations. As an example, both companies are creating an integrated experience to identify and grow Troon Rewards, the premier loyalty program in golf, through building club databases and loyalty to Troon locations around the world.
The extended partnership also will retain NBC Sports Next as the official licensee of Troon Golf Vacations, managing marketing and fulfillment to deliver golf vacation travelers to Troon’s family of courses, resort partners and destinations. The business, which currently features 53 golf vacation packages across 20 North American destinations, has realized year-over-year growth exceeding 200 percent since the partnership began in 2019.