NBC Sports Next acquires RevTechPlus
NBC Sports Next, a division of NBC Sports and part of NBCUniversal Media, acquired RevTechPlus, a revenue-management company that also provides marketing services and weather analysis to golf course customers nationwide.
RevTechPlus offers a revenue-management system that constantly factors in weather, tee-time demand and historical data to help the client base set pricing and maximize revenue. It also offers a menu of additional services, including email marketing, social media and website hosting.
“We are very excited to bring aboard Tom and the entire RevTechPlus team,” said Jerramy Hainline, SVP & GM, Golf, for NBC Sports Next. “They are established leaders in revenue management and have become a trusted resource for their golf course customers. We’re looking forward to collaborating with their entire team to build upon a solid foundation to further strengthen existing relationships and provide additional value.”
Integrating the services provided by RevTechPlus within NBC Sports Next will complement the golf course marketing and inventory management services provided by industry leader GolfNow and its Plus service, which helps golf courses optimize business performance.
Founder and CEO Tom Barnhart and the RevTechPlus team will become employees of NBC Sports Next upon completion of the transaction.
“This is great news for our existing base of clients, as we now have many more resources available to enhance our service offerings,” said Barnhart. “GolfNow offers services that we were unable to provide to our clients, and I see great value in the ability to include these tools and services as part of our package. We also look forward to integrating into the NBC Sports Next team to help shape the future of how golf courses manage tee times to maximize their revenue.”