NBC merging GolfNow online service with its gambling, youth sports divisions

NBC Sports’ GolfNow service will become part of the division that handles sports betting. (Photo: NBC)
NBC Sports is merging its youth and recreational sports, golf and gambling divisions into a single unit — NBC Sports Next.
GolfNow, an online marketplace with information on where to play golf or buy equipment, will be one of three divisions within the network’s digital initiative. The others will be youth sports and betting, gaming and emerging media.
“Wherever sports and technology evolve, our partners and customers can trust that NBC Sports Next will be there,” said Will McIntosh, executive vice president, NBC Sports Next.
While each division will focus on its primary mission, NBC Sports officials said combining the services will give advertisers the ability to connect across markets — targeting golfers and people looking for the over-under on NFL pre-season games, for example.