Husqvarna pledges major support to grow women’s golf after AIG Women’s Open

Husqvarna, the global provider of robotic mowing and smart outdoor power solutions, pledged to support the growth of golf for women following the 2026 AIG Women’s Open at Royal Lytham & St Annes, July 29-Aug. 2. 

Husqvarna believes the future of golf depends not only on attracting more women and girls to play the game, but on creating an industry where women can build careers, lead organizations and drive innovation. 

Working alongside golf clubs, governing bodies, tournament partners and educational organizations, the company will focus on four key areas: creating more inclusive pathways into golf, supporting women’s careers across turf management and technology, increasing the visibility of female role models and embedding diversity and inclusion across its golf activities. 

This commitment has recently been strengthened through Husqvarna’s signing of The R&A Women in Golf Charter, reinforcing the brand’s ambition to help create a more inclusive future for the game. 

“Creating more opportunities for women in golf means looking beyond participation. We also need to inspire more women to see golf as an industry where they can build rewarding careers, lead organizations and help shape the future of the game,” said Yvette Henshall-Bell, president, Husqvarna Forest & Garden Division. 

“At Husqvarna, we’re proud to support initiatives that encourage greater representation across every part of golf, from championship sport and course management to technology, sustainability and leadership,” she added. 
 
Husqvarna’s commitment is reflected across a range of global initiatives. The company supports leading women’s events, including the AIG Women’s Open; the Australian Women’s Open and Australian WPGA Championship, while its ambassador team includes Anna Nordqvist, Iona Stephen, Sarah Stirk and Ellie Skoog.  
 
Away from elite competition, Husqvarna is helping to promote careers in golf through initiatives such as The British and International Golf Greenkeepers Association’s (BIGGA’s) and First Green program, supporting STEM education and showcasing opportunities within robotics, engineering, turf management and sustainability. The company also participated in The R&A Women in Sport Summit, joining leaders from across the industry to discuss how organizations can create more inclusive environments and increase opportunities for women.