Groundworx and Morey establish partnership to create new turfgrass sensors

GroundWorx and Morey have joined together for global manufacturing partnership to build its GX-1A turfgrass sensors.

In February, GroundWorx launched the GX-1 Platform in North America, a turf management platform that powers proprietary soil sensors and next-gen micro weather stations. In April, the company launched in Oceania, focusing on New Zealand and Australia, and in Asia, deploying in Malaysia, Vietnam, Thailand, Singapore, Myanmar and Indonesia. Now fully integrated with Morey, GroundWorx stands ready to distribute its platform to the world’s golf courses and commercial properties.

“We are excited to be partnering with Morey, a company with unparalleled success in creating rugged IoT products for some of the biggest names in the world,” said Brad David, CEO at GroundWorx. “The ability to scale quickly for customer demand is critical and Morey has proven time and time again they are a market leader.”

Morey, based in Woodridge, Ill., has eight decades of electronics ingenuity enriching lives through connectivity.

“It is very easy to get excited about what they (GroundWorx) are doing, a smart connected product that drives business efficiency while also optimizing for water and energy savings is an obvious winner,” said Ryne DeBoer, Morey Corp. president. “We can’t wait to see the impact GroundWorx will make in the coming years.”

For golf courses, GroundWorx sells its service as a lease, requiring zero upfront costs for equipment, with a simple monthly payment. Courses may also buy the equipment and subscribe to the AI-powered platform on a monthly basis.