FMC awards $25,000 to GCSAA chapters

The FMC Professional Solutions virtual booth at the Golf Industry show featured the Kalida fungicide masterpiece hunt game which asked golf course superintendents to “find the difference” between two Mona Lisa painting-inspired golf course images. (Photo courtesy of FMC)

FMC Professional Solutions has distributed $25,000 in total to Golf Course Superintendents Association of America (GCSAA) chapters across the country. The donation initiative was driven by FMC True Champions, launched in fall 2019, with one of the key features of the program intended to support industry associations such as GCSAA chapters, We Are Golf and RISE (Responsible Industry for a Sound Environment).

FMC Professional Solutions hosted a virtual booth at the 2021 Golf Industry Show featuring a Kalida fungicide masterpiece hunt game where GCSAA members were invited to play a game to accrue points for their chapters.

The challenge asked golf course superintendents to spot the difference between two Mona Lisa painting-inspired golf course images. Each round was scored based on the correct difference being found and the time it took to find it. With a virtual leaderboard updated in real-time, the top 30 chapters earned awards from $250 to $5,000. In total, FMC is donating $25,000 to local chapters following the event.

“We wanted to ensure that the virtual nature of this year’s Golf Industry Show did not impact FMC’s commitment to supporting local GCSAA chapters,” said FMC golf and lawn care market manager Evan Parenti. “We made this virtual competition a component of our Kalida Fungicide launch and the response from the golf industry exceeded our expectations. Despite the virtual program, participation in the Masterpiece Hunt competition was really strong and indicative of an industry that is engaged and committed regardless of the business climate. We intend to maintain our commitment to the industry and believe FMC’s support is especially important this year.”

Superintendents can register and FMC will track purchases of qualified products and submit their “give back” donation directly to their local GCSAA chapter. The post-GIS donations are a portion of FMC’s 2021 pledge to local GCSAA chapters. Through August 2021, a percentage of all Fame SC fungicide, Rayora fungicide and Kalida fungicide sales will be donated to local GCSAA chapters.