DLF Seeds hires Ben Addington for director of marketing

Ben Addington (Photo courtesy of DLF Seeds)

Forage and turfgrass seed leader, DLF Seeds has announced the promotion of Ben Addington to director of marketing for its North America strategic business unit. Addington most recently served as manager of marketing and customer experience for La Crosse Seed in La Crosse, Wis.

His background includes over 15 years of marketing and communications experience and he is also a member of the American Seed Trade Association communications committee and the National Agri-Marketing Association.

“I look forward to working with our customers and teams across North America to deliver technology-driven, sustainable seed and marketing solutions, as well as sharing the great stories that exist within DLF,” said Addington. “It’s important that we pair product innovation with new marketing tools that add real value to our distribution partners and their customers.”

DLF North America executive vice president, Neil Douglas, spoke about the decision to hire Addington in the role.

“Ben’s experience in marketing and customer loyalty brings a new, vibrant facet to DLF’s marketing efforts in North America,” said Douglas. “I look forward to working with his team and others across our business to continually earn the preferred position with our customers.”