ClubCorp names Robert Morse COO

ClubCorp appointed veteran hospitality executive Robert Morse as COO.

“Bob is a seasoned leader who joins ClubCorp with a wealth of operational knowledge,” said David Pillsbury, ClubCorp CEO. “We are excited to have another experienced leader at the helm of operations during this transformative time for the company.”

With hospitality operations experience that spans nearly 30 years, Morse will focus on enhancing the member experience through improved and efficient day-to-day operations.

“I am energized about joining ClubCorp, a leader in the industry for more than 60 years, because the company continually adapts to changing times,” Morse said. “My top priorities will be innovative operations and improving the member experience and hospitality services.”

Morse most recently served as president of hospitality for Caesars Entertainment Corp. in Las Vegas, where he was responsible for development, implementation and execution of Caesars’ hospitality strategy throughout the company’s network of resorts. He also oversaw all initiatives related to hotels, food and beverage, meeting and convention sales, domestic and international development, design and construction, revenue management, attractions and retail.

Prior to Caesars, Morse served as COO at Intercontinental Hotels Group (IHG) in Atlanta, where he led the operations activities for franchised and managed hotels across all of IHG’s brands in the Americas region. His experience in the industry includes executive operations positions managing sales and marketing, human resources, information technology, hotel accounting, design and construction and the opening of new properties. He holds a Bachelor of Science in hotel and restaurant administration from the University of Massachusetts.