ClubCorp expands role of top executive, names Robert Morse as president

ClubCorp promoted Robert Morse to president, adding to his current title of COO.

In his expanded role, Morse will provide strategic leadership over all day-to-day club operations with a continued focus on elevating the total member experience through improved quality in products, service and programming.

Morse joined ClubCorp as COO in January of 2019, bringing unique insights as an accomplished hospitality executive with more than 30 years’ experience in the industry and longtime member of various private clubs throughout his career.

“Bob hit the ground running with immediate impact when he joined ClubCorp less than two years ago,” said David Pillsbury, ClubCorp CEO. “He has shown exceptional leadership with his hospitality expertise, fresh insight into the private club industry and relentless pursuit in enhancing the member experience. Bob also has led the charge on navigating our clubs through the impact of COVID-19 and instilling business practices and preventive measures to ensure a safe and welcoming environment for our members. We are also eager to grow our premium club portfolio through acquisitions, leases and management services. I feel confident in Bob’s ability to lead ClubCorp in its next stage of growth.”

Prior to joining ClubCorp, Morse served as president of hospitality for Caesars Entertainment Corporation in Las Vegas, where he was responsible for development, implementation and execution of Caesars Entertainment’s hospitality strategy throughout the company’s network of resorts. He also oversaw all initiatives related to hotels, food and beverage, meeting and convention sales, domestic and international development, design and construction, revenue management, attractions and retail.

Morse previously served as COO of the Americas, at Intercontinental Hotels Group in Atlanta, where he led the operations activities for franchised and managed hotels across all of IHG’s brands in the Americas region. His experiences during his successful career in the industry include executive operations positions managing sales and marketing, human resources, information technology, hotel accounting, design and construction and the opening of new properties.

“We have an opportunity to deliver extraordinary lifestyle experiences that appeal to our diverse membership with golf, tennis, dining, wellness and unique programs and events as our anchors,” Morse said. “I look forward to building upon our progress toward operational excellence while implementing our strategies to continue improving member experiences throughout our clubs.”

Morse holds a Bachelor of Science in hotel and restaurant administration from the University of Massachusetts.