Central Turf & Irrigation Supply appoints new turf category director for seed

Central Turf & Irrigation Supply appointed Austin Lanzarone as its new turf category director for seed. Lanzarone will focus on strategic growth for the seed category.

(Photo: Central Turf & Irrigation Supply)

Lanzarone has nearly 20 years of experience in the green industry and a degree in plant and soil science from the University of Kentucky. His career has been heavily focused on the grass seed industry and includes experience with procurement, distribution, key account management and sales.

“We couldn’t be more excited to have Austin join our team. With the rapid growth of our turf division, it’s critical for us to have an industry leader like Austin to focus on and execute category-specific strategies for the department,” Anthony Luciano, vice president of sales and marketing for Central Turf & Irrigation Supply, said.

Lanzarone’s addition to the team is part of Central’s overall growth goal for the turf division and is the department’s first dedicated category director position. Additional hires will also be joining Lanzarone as category directors for fertilizer and chemicals in the coming months.