Bob York promoted to Senior Marketing Manager for BASF Professional Turf & Ornamentals

In his new role as senior marketing manager, Bob York will lead the Professional Turf & Ornamentals marketing strategy, along with financial forecasting, planning and program development, and collaboration with manufacturing, regulatory and biology, formulation, and product labeling groups.

“Bob successfully blends hands-on field experience and deep industry knowledge with a passion for end-user feedback,” stated Brian Lish, Business Manager, BASF Professional Turf & Ornamentals, in a release. “Under his customer-centric marketing leadership, BASF has developed programs, including the industry’s simplest early order program, and marketed products that meet the needs of turf professionals as well as nursery and greenhouse growers.”

York began at BASF in 2002 as a senior sales specialist for the Northeastern United States territory. He then moved into marketing in 2005.