Bernhard and Co. appoints Casey Madden as new North American sales manager

Bernhard and Co., a global producer of turf maintenance solutions and grinding machine innovation, appointed Casey Madden as sales manager for South East North America.

Madden joins the Bernhard and Co. North America sales team, further strengthening the company’s presence and support network across the region, following the recent appointment of Rod Mortimer.

Based in Louisiana, Madden brings more than 14 years of experience in golf course maintenance, having started his career on the grounds crew before progressing into the maintenance facility and ultimately serving as equipment manager for a decade at Squire Creek Country Club.

During his time in equipment management, Madden developed a strong technical understanding of grinding equipment and reel maintenance. His experience working with a range of grinding solutions led him to recognise the significant performance advantages of Bernhard and Co.’s machines, particularly in terms of after-cut appearance, quality of cut and operational efficiency.

This hands-on experience has fostered a deep appreciation for the brand, ultimately inspiring him to pursue a career with Bernhard and Co. where he can support customers through sales, training and product expertise.

“Casey’s journey through the industry, from grounds crew to equipment management, gives him a genuine understanding of the challenges turf professionals face every day,” said Steven Nixon, managing director for Bernhard and Co. “His passion for our products, combined with his practical experience, makes him a fantastic addition to the team.”

In his new role, Madden will work closely with turf professionals across South East North America, providing guidance and support to help optimise equipment performance and deliver exceptional playing surfaces, according to the company.

“My career has been built around maintaining the highest standards on the golf course, and I’ve seen first-hand the difference that the right equipment can make,” Madden said. “Bernhard and Co.’s grinders stood out to me for their quality and efficiency, so I’m excited to now be in a position where I can help others achieve those same results.”