Bayer Relaunches Professional Products Website

Bayer on Thursday announced the relaunch of its professional products website, www.BackedByBayer.com. The newly designed site, focusing on pest management, turf and ornamental, golf course and vector control professional products, offers new user-friendly features — including an interactive resource library of video and audio from industry professionals and customers. The library features downloadable resources such as product guides, labels, material safety data sheets (MSDS) and white papers. Webinars from the Bayer Beyond the Basics series will also be added to the site.

“We’re always looking for ways to improve the user experience for Bayer customers,” said Camille Gipson, Bayer’s marketing communications manager. “Exciting new features and enhanced tools make BackedByBayer.com not only an exceptional resource for information but one that is easy to use. We have made improvements such as mobile optimization and sortable search results to make sure our site is accessible and relevant.”

Each business sector has its own unique web address highlighting product features and benefits, frequently asked questions and label information. Other improvements Bayer made to the site include better search functionality and easily accessible contact forms.