BASF T&O education program moves to Pinehurst Resort

PINEHURST and RESEARCH TRIANGLE PARK, N.C.—BASF will move its education program for turf and ornamental professionals closer to the North American headquarters of its agricultural products business unit. This new program features an exclusive approach that will bring customers to Pinehurst Resort, which will include an educational and recreational component, and also allow for visits to BASF research and development facilities in Research Triangle Park and Holly Springs, N.C.

“We expect to bring in approximately 350 end users annually to learn more about BASF and its products that help our customers grow and manage better turf,” says Brian Lish, business manager, BASF Professional Turf & Ornamentals. “We are excited about this new relationship with Pinehurst Resort and our continued focus on education with our customers.”

“I have always admired the commitment that BASF has to supporting the continuing education of turf professionals,” says Bob Farren, Pinehurst’ s director of golf course maintenance and grounds. “The programs they will offer at Pinehurst will be another step forward in their commitment to the industry. With proximity of Pinehurst to the BASF facility, superintendents will have a great opportunity to see the entire picture.”

The new BASF turf education program and customer visits at Pinehurst Resort will begin in January 2013 and continue throughout the year.