BASF, superintendents show support for Wounded Warriors
BASF partnered with golf course superintendents from across the United States during the BASF Honor America campaign to raise $20,000 for Wounded Warrior Project, a non-profit organization whose mission is to honor and empower Wounded Warriors.
From June 1 through July 31, BASF asked superintendents who use or have used Honor Intrinsic fungicide, a product that provides disease control and plant health benefits, to submit a photo of an American flag on display at their course. For every photo submitted, BASF donated $100 toward the Wounded Warrior Project up to $20,000.
“The concept behind the Honor America campaign was to raise money for Wounded Warrior Project and promote the best fungicide in the market, Honor Intrinsic brand fungicide,” said Thavy Staal, marketing manager, BASF. “We thank all the BASF agents, sales representatives and golf course superintendents who helped us to meet our goal and raise $20,000 for Wounded Warrior Project.”
BASF recently invited a representative from the Wounded Warrior Project, retired U.S. Army Staff Sergeant Erick Millette, to tell his story to BASF employees. He shared how in October 2006, post-traumatic stress disorder, severe head trauma, a left knee injury and lower back injuries ended his military career.
“I eventually sought treatment on my own while I was still on active duty for all the injuries including traumatic brain injury and post-traumatic stress disorder,” said Millette. “I believe each day is a gift, and I want to help injured service members live that gift to its fullest, which is why I wanted to get involved with Wounded Warrior Project.”
During the two month campaign, a total of 254 images of golf course superintendents, their crews and distributor representatives with flags were submitted and are now posted on the BASF Turf Talk blog.