Arysta LifeScience launches iPad app

By and |  April 17, 2013

Arysta LifeScience North America has launched a free iPad app for users of its XONERATE herbicide.

The company developed the app to help golf course superintendents and lawn care operators use the product, which eliminates Poa annua. They can find the app in the Apple App Store by searching for “XONERATE.”

“Having the XONERATE app available via the App Store expands our reach, making it even more convenient for our customers to use immediately,” said Michael Maravich, Arysta LifeScience’s Turf & Ornamental marketing and product manager. “The app contains content and visuals to help identify Poa annua, along with treatment options when using XONERATE. It also includes an example of the cost of Poa annua on a golf course and the cost savings of using XONERATE over untreated options.”

Originally designed as a sales tool, superintendents and sports turf managers became interested in the XONERATE app because it helped with application timing and related turf management needs. The app demonstrates the value of XONERATE and its use in fighting Poa annua, and includes a section with tools for superintendents and sports turf managers to use when sharing product information with greens committees. It also features trial data and testimonials not available on the XONERATE website.

“We realized the need for an easy-to-use, visual and portable method of speaking to the issues of Poa annua among our key XONERATE users – golf course superintendents and lawn care operators,” Maravich said. “XONERATE is an effective treatment to eliminate Poa annua, and Arysta LifeScience is helping many industry professionals do just that to this troublesome weed.”

This is posted in Industry News

About the Author: Kelly Limpert

Kelly Limpert is the former digital media content producer for North Coast Media.

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