Albaugh announces evolution of global brand identity

Albaugh, the global leader in the production and sale of post-patent crop protection products, announced the launch of its new brand identity.

“The new brand identity reflects Albaugh’s focus to be the preferred alternative to our customers,” Kurt Pedersen Kaalund, group CEO of Albaugh, said. “We want to give them the power of choice and offer a better path to healthier, more profitable crops.”

This new brand identity strengthens the company’s “Albaugh – Your Alternative” philosophy which launched in 2016.

Albaugh continues to invest in business expansion and brand recognition to be among the leading brands in the crop protection sector.

“We are here to serve and strengthen the relationship with our customers, and to give them the support that they need to do more and do it better,” Dennis Albaugh, founder and chairman of Albaugh, said.

After its founding in 1979, the company expanded into its production and began its global ambition by acquiring the basic producer, Atanor, in Argentina.

In 2021, Albaugh announced its agreement to buy the agrochemical company Rotam. This deal included a geographic expansion into new countries such as Chile, Peru, Colombia, Taiwan and India.

In 2020, Albaugh also acquired the assets of Prime Source from Exelsior Equity.

“We have a culture of continuous improvement, and we will continue to invest in expanding our industrial and commercial capabilities,” Pedersen Kaalund said.