Advanced Turf Solutions hires Beth Berry

Beth Berry

Advanced Turf Solutions hired Beth Berry as vice president of turf and ornamental sales.

“Beth is a seasoned green industry executive with more than two decades of experience leading marketing, sales, business development, partner integration and customer support teams,” said Scott Brame, Advanced Turf Solutions president.

Most recently, Berry was vice president of growth and alliance for Real Green software, where she managed enterprise accounts and strategic partnerships for the green industry software company. Prior to Real Green, Berry was the director of customer service for Scotts Miracle-Gro.

Berry serves on the boards of Project EverGreen, National Pest Management Association-Technology and the National Association of Landscape Professionals -Membership. She is a member of the National Speakers Association, and NALP Women in Landscape Network and Women in Green Industry. In 2020, Berry was named one of the Top 50 Women Leaders in SaaS by the Software Report. She is a frequent industry speaker, and in 2021, Berry will host a weekly show for Turfs Up Radio focusing on innovation in the green industry.