19th Hole: Catching up with Wisconsin CC’s Adam Suelflow

By |  October 12, 2026 0 Comments
Photo of Adam by: John Schaefer
Photo of Adam by: John Schaefer


Adam Suelflow

Superintendent // Wisconsin CC, Milwaukee

Adam, what are you having?

I’ll have a brandy old fashioned.

I should have seen that one coming. But not a Spotted Cow?

Sometimes!

Tell me about Wisconsin CC.

It was built in 1928, designed by Harry Smead. It’s a great private club for the area. We were recently purchased by Concert Golf Partners; that’s been a great partnership and has opened some doors for us.

What got you into the industry, and what do you like about it?

I grew up on a golf course — I’ve been a golfer my whole life. I worked in the pro shop for a while, seven or eight years. Then I decided to go to Rutgers and got the two-year program. I think it’s rewarding to put all the hard work in, and you can always see a good reward from that work at the end of the day.

What’s your favorite tool to get the job done?

Lately, it’s been our VGR TopChanger from Stec. We’re able to do sand injections that we historically had contracted out. Being able to do it in-house on greens, or when we find weak spots in fairways, has been great. We get a lot of use out of it.

Anything you saw at the Golfdom Summit that stands out?

A lot of the autonomous mowers. I’ve known guys who have used them, and I saw some different options. Seeing the lease options and the yearly plan options some of the companies offer has been awesome. That’s a great way to get your foot in on those.

Tell me about your family, and what do you all do for fun?

My wife, Jennifer, and I have two young kids, Charlee and Grayson, so they keep us on our toes. We love spending time outside, visiting local parks and farmers markets and taking family trips around Wisconsin whenever we get the chance. Our Catahoula leopard dog, Raynor, usually tags along too and makes sure every adventure is a little more entertaining.

Next time I’m in Milwaukee, what’s one thing I have to do?

Go to DanDan. It’s an Asian fusion restaurant downtown, and it’s a great experience.

What teams do you root for?

Packers, Brewers, Bucks — all the Milwaukee standards.

Who has the best nickname on the crew, and how’d they earn that nickname?

I’ll answer this one at my own expense. As an intern, I earned the nickname “Garza,” which is Spanish for heron. I was cleaning a pond overflow when one of the assistants took the boat back to shore and left me standing in the middle of the pond. Apparently, I looked enough like a heron that the nickname stuck.

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About the Author: Seth Jones

Seth Jones, a 25-year veteran of the golf industry media, is Editor-in-Chief of Golfdom magazine and Athletic Turf. A graduate of the University of Kansas School of Journalism and Mass Communications, Jones began working for Golf Course Management in 1999 as an intern. In his professional career he has won numerous awards, including a Turf and Ornamental Communicators Association (TOCA) first place general feature writing award for his profile of World Golf Hall of Famer Greg Norman and a TOCA first place photography award for his work covering the aftermath of Hurricane Katrina. In his career, Jones has accumulated an impressive list of interviews, including such names as George H.W. Bush, Samuel L. Jackson, Lance Armstrong and Charles Barkley. Jones has also done in-depth interviews with such golfing luminaries as Norman, Gary Player, Nick Price and Lorena Ochoa, to name only a few. Jones is a member of both the Golf Writers Association of America and the Turf and Ornamental Communicators Association. Jones can be reached at sjones@northcoastmedia.net.


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