The Business Journal: How to blend new technologies with golf tradition
Golf has always been a game steeped in tradition. From classic course architecture to time-honored maintenance practices, the sport is defined by its reverence for history. For golf course superintendents, upholding that legacy is part of the job. Yet in today’s environment, the push to modernize has never been stronger. Rising costs, shrinking labor pools, sustainability demands and ever-higher player expectations are making innovation a necessity rather than an option.
The question many superintendents face is: How do you embrace new technology and practices without alienating stakeholders who value the way things have always been? Striking that balance requires technical skill, but also diplomacy, communication and vision.
There’s no shortage of reasons to innovate. Labor shortages are making it harder to find and retain staff, prompting many operations to invest in autonomous mowers, GPS-guided sprayers and other labor-saving equipment. Sustainability regulations and water restrictions are pushing the adoption of more efficient irrigation systems and drought-tolerant turf varieties. Costs for inputs continue to climb, requiring more precise applications and careful tracking. And players want consistently perfect playing surfaces and attractive, functional pathways throughout the course.
At the same time, not everyone welcomes change. Members, boards and ownership groups can be skeptical of new materials and methods. Some fear the loss of course character or worry that innovation will erode the traditional aesthetic that makes a facility unique.
That’s why it’s so important for superintendents to approach innovation as a process of building understanding and trust rather than making unilateral decisions. Here are a few strategies to help bridge the gap between progress and tradition.
Educate with data and demonstrations
Numbers and visuals go a long way in showing value. For example, if you’re considering alternative materials — such as Kafka’s Wax-Coated Aggregate — side-by-side comparisons can illustrate how these upgrades reduce washouts, conserve resources and maintain a classic look. Share metrics that matter to stakeholders: fewer repairs after storms, improved accessibility and consistent aesthetics season after season.
Communicate early and often
Surprises rarely go over well. Bring your stakeholders into the conversation before you make significant changes. Whether you’re evaluating new equipment or recommending aesthetic changes to the course, explain how each improvement aligns with the course’s long-term goals. Clear, proactive communication shows respect for members’ perspectives and reinforces that you’re making thoughtful decisions.
Introduce innovation gradually
Big changes feel less threatening when rolled out in phases. Start with pilot areas to demonstrate the benefits of modern solutions. Many vendors will offer free trials or demonstrations. This phased approach allows time for questions and feedback before a full rollout.
New tools and materials don’t erase tradition — they strengthen your ability to protect it. For example, using Kafka’s Wax-Coated Aggregate preserves a classic look while improving durability and reducing ongoing maintenance.
Honor the course’s heritage
Even as you modernize operations, find ways to celebrate the history that makes your course special. Share photos or anecdotes about past maintenance practices alongside updates on new materials or techniques. Showing respect for tradition reinforces that innovation is about stewardship, not disruption.
As a superintendent, you are both a guardian of history and an architect of the future. Balancing these roles isn’t always easy, but it’s what makes this profession so rewarding. By thoughtfully combining proven practices with forward-thinking solutions, you can ensure your course thrives in an era of rapid change without sacrificing the spirit that defines the game.
Embrace innovation with intention, communicate transparently and never lose sight of the traditions that make your course special. In doing so, you’ll not only meet today’s challenges but leave a legacy of progress and respect.
Tiffany Koss is president of Kafka Granite.
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