Synthetic Turf Council unveils new brand identity

By |  July 15, 2013

Synthetic Turf CouncilThe Synthetic Turf Council (STC), the national trade association for the synthetic turf industry, has launched its new brand identity, including a new web site and new logos.

The web site has been completely redesigned with more user-friendly capabilities and tools to make it easier to navigate through the site within each of the special sections.

“We are thrilled to be launching this new look and facelift to the STC brand and image,” said STC President Rick Doyle.  “Our goal is to provide a user-friendly experience to our members, supporters and the consumer.”

To help the organization commemorate 10 years of accomplishments and service to the synthetic turf industry, a series of new logos were developed by a professional design firm in Atlanta, Artemis Creative. STC’s board of directors and a group of STC member brand professionals provided critical input throughout the process, and selected the new logo from many different concepts.

“The STC is a respected and trusted source for the synthetic turf industry across the country,” explained John Baize, STC board chairman and director of ACT Global Sports.  “We are confident the new logo will become an iconic and recognizable mark with our many audiences, and be a strong visual during our second decade of industry leadership and advocacy.”

Since the inception of the organization in 2003, the logo has not been changed,  During that period, the STC has grown and expanded from having less than  50 member companies to now more than 200 member companies.

In October, the STC will celebrate its 10th anniversary and hold its Annual Membership Meeting in Orlando, Fla., October 7-9 at the Renaissance Orlando at SeaWorld.  Visit the STC web site for more information about the event.

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