RISE meeting looks to the future

By |  August 27, 2013

Futurist Jack Uldrich advises pesticide association of major changes on the way; pollinator label a major topic of discussion.

Jack Uldrich

Jack Uldrich

HALF MOON BAY, Calif. — Be prepared to unlearn basic things you know, because the future is here and with it will come leaps in such things as nanotechnology, robotics, gene sequencing and computer processing power.

So says Jack Uldrich, futurist, best-selling author and keynote speaker at the Responsible Industry for a Sound Environment (RISE) Annual Meeting, taking place this week in California. More than 225 executives, directors and key decision makers from the specialty pesticide business assembled at the Ritz-Carlton to discuss the future of the business.

While Uldrich’s talk centered on the advancement of technology, much of his discussion circled back to how it could affect the business of pesticides. From an app that can detect chemical residue on foods to farms and lawns that can directly communicate with farmers and homeowners, this was not the stuff of science fiction but a very real near future.

“This technology is as real as it gets, and it will affect your industry in a profound way,” Uldrich said. “You may not realize it but your world has already changed.”

For example, apps didn’t exist five years ago, and now they’re a major business. Electric cars that can be charged in less that a minute and virtual grocery shopping aren’t far behind, Uldrich stated.

“Take a half hour a week to think about the future and talk about the future,” Uldrich advised the audience. “Otherwise you’ll miss these subtle changes.”

2013 RISE

More than 225 executives, directors and key decision makers from the specialty pesticide business assembled at the Responsible Industry for a Sound Environment (RISE) Annual Meeting to discuss the future of the business.

In other news from the RISE opening session:

The Environmental Protection Agency’s (EPA) new label to protect bees and pollinators was brought up early and often. “The pollinator has become a big issue in a short time,” said Steve Gullickson, president of MGK Professional Pest Control and RISE board chairman. “It’s the topic of the day. In fact, planning for this meeting was set aside to address this issue. RISE is fully engaged in the issue to ensure that label is as reasonable as possible.”

Brian Leahy, director of California’s Department of Pesticide Regulations also chimed in on the subject. “The EPA called us and said they wanted to talk. A lot of it is about labeling,” he said. “If you read the tea leaves, they moved on this in a hurry. My guess is someone in Washington saw it and wanted to take action. We’re trying to keep this at a scientific and informed discussion.”

RISE is in fine shape financially and structurally, reports Gullickson. He said RISE currently has 6,100 grassroots members, closing in on their goal of 10,000. Gullickson stressed that the association is working at a local, a state and a national level.

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About the Author: Seth Jones

Seth Jones, a 25-year veteran of the golf industry media, is Editor-in-Chief of Golfdom magazine and Athletic Turf. A graduate of the University of Kansas School of Journalism and Mass Communications, Jones began working for Golf Course Management in 1999 as an intern. In his professional career he has won numerous awards, including a Turf and Ornamental Communicators Association (TOCA) first place general feature writing award for his profile of World Golf Hall of Famer Greg Norman and a TOCA first place photography award for his work covering the aftermath of Hurricane Katrina. In his career, Jones has accumulated an impressive list of interviews, including such names as George H.W. Bush, Samuel L. Jackson, Lance Armstrong and Charles Barkley. Jones has also done in-depth interviews with such golfing luminaries as Norman, Gary Player, Nick Price and Lorena Ochoa, to name only a few. Jones is a member of both the Golf Writers Association of America and the Turf and Ornamental Communicators Association. Jones can be reached at sjones@northcoastmedia.net.

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