National Golf Foundation and KONETiQ partner to advance data-driven golf marketing
The National Golf Foundation has announced a strategic partnership with digital marketing innovator KONETiQ. This collaboration seeks to transform the way golf brands reach consumers by combining NGF’s proprietary data with KONETiQ’s direct-access media buying capabilities.
This partnership addresses a growing demand for precision in marketing to golf’s lucrative demographic— 47 million U.S. golfers, a group noted for its high income and spending power. By combining NGF’s proprietary audience segments with KONETiQ’s ability to purchase media directly, golf brands and related industries can now tailor campaigns to specific groups, such as affluent female golfers in major metropolitan areas who have recently shopped for equipment.
The alliance builds on previous joint initiatives, including support for the “Make Golf Your Thing” campaign led by the PGA TOUR, PGA of America and United States Golf Association. That campaign successfully engaged nearly 3 million minority non-golfers, resulting in over 250,000 unique course visits in six months.
KONETiQ’s direct media buying, without third-party intermediaries, offers efficiency and competitive rates. This opens doors for small and medium-sized golf businesses to access marketing tools typically reserved for larger advertisers, while major brands benefit from deeper audience insights.
Looking ahead, both organizations see the partnership as a step toward more inclusive, efficient and measurable marketing across the golf industry. By leveraging data science and digital expertise, the NGF-KONETiQ alliance aims to set a new standard for reaching and engaging golf consumers.
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