GolfNow hires new senior VP and general manager

As part of the recent leadership changes within NBC Sports Group Digital, Jerramy Hainline has been named senior vice president and general manager for GolfNow.

The announcement was made by Will McIntosh, EVP, Digital & Sports Consumer Business, NBC Sports Group Digital, to whom Hainline now will report.

In his new role, Hainline will oversee GolfNow sales and customer support, and serve as the local leader for the business’ Orlando, Fla., headquarters. GolfNow SVP Jeff Foster will be leaving the company at the end of the year.

“As both GolfNow and its sister company, SportsEngine, mature, we recognize that a more unified structure within NBC Sports Digital will help us maximize their similarities, as well as opportunities for future growth,” McIntosh said. “As a longtime leader within GolfNow, we’re confident Jerramy will continue to achieve success for the company and grow the respect he’s already earned within the golf industry.”

Building on a 10-year sales career with GolfNow – highlighted by seven promotions including roles in both technology and product sales – Hainline most recently was responsible for managing all sales strategies for both GolfNow and Golf Advisor. Prior to joining GolfNow, Hainline spent 11 years with Hilton Worldwide as both corporate director of golf sales and marketing, and director of the Hilton Golf Academy. He also spent three years as a touring golf professional, playing in more than 100 tournaments throughout the U.S. and Canada.

“As we move into this new phase for GolfNow, I am honored to be part of the leadership team guiding our continued growth,” Hainline said. “The GolfNow team is first-in-class in every category, and with the support and guidance of NBC Sports, we are poised for success for many years to come.”

Hainline donates his time to several charitable organizations in the Central Florida area, including serving on the board of directors for The First Tee of Central Florida and the committee for the Latrobe Classic, benefiting the Orlando Health Arnold Palmer Hospital for Children. He also is an executive sponsor of the NBCUniversal Unidos Employee Resource Group.