GCSAA’s field staff and its president? Oh, my!

By |  April 17, 2014

s_jonesI do not consider myself to be a GCSAA watchdog. ¶ My goal is to be a good editor of this magazine. I want to have the most compelling magazine in the industry, from our feature stories and columns to our research and departments. I want you to read this magazine cover to cover every month.

But because my last place of employment was 1421 Research Park Drive — GCSAA headquarters in Lawrence, Kan. — I’m occasionally asked if I like to be a thorn in the side of my old employer, and watch over their every move.

The answer would be no. The GCSAA is an important part of our industry, but it is still a part of the industry, and not larger than the industry itself.

And yet our two lead stories this month do focus on the association: a cover story on the field staff program and a Q&A with its current president, Keith Ihms.

First, the topic of the field staff.

I thought I would write this story three years ago. When I left GCSAA in December 2010, this program was a huge concern of mine. Why? Because for two years, I worried I’d lose my job to make room for the new field staff person headquartered in Somewhere, America.

Don’t ever expect anyone to have a rationale impression of a person, place or thing when it threatens to take food off his or her table. With a young family, I hated the field staff program. Layoffs were common at the time, but meanwhile they’re hiring someone to work out of their home in Florida?

The program is responsible for at least a little of my gray hair. I think even the field staffers themselves will forgive me for resenting the program five years ago.

Since then, I’ve traveled extensively for Golfdom, visiting chapter events across the country. I’d met most of the field staff by the time I started writing this story. I’d even become friends with a few of the guys.

I’ll let the cover story speak for itself. But I am interested in watching this program evolve… Because win or lose, this is an important, substantial investment to GCSAA and its members.

Next topic: my Q&A with Keith Ihms.

I’ll admit I initially ignored the email from GCSAA that contained the announcement that Ihms was, like too many superintendents these days, recently unemployed. I was on deadline at the time, and too busy to click to see what was new.

I realized I missed something important when my phone — both office and cell — started blowing up. “What do you know?” Uh, about what? “Check your email, moron.”

I’ve known Keith Ihms since I was a kid… we first met when he hosted a stop on the turf tour at GCSAA’s conference and show (not yet dubbed the Golf Industry Show) when it was in Dallas in 2001.

While we don’t have a secret handshake (yet), Keith has always been friendly and courteous to me. So did I want to call him and ask him, man-to-man, the nature of why he lost his job? Of course not. I do have a soul. But I also have a job. And I felt my job required I ask him.

Ihms was gracious enough to take my call. Hell, as you’ll see in the Q&A, he thanked me at the end of our conversation, even though he was doing me the favor. Total class.

We posted a portion of this Q&A on our website in mid-March. After one day, it was already among the top 10 most read stories posted on Golfdom.com for the year.

Golfdom’s readers care about the president of their association. And they care about significant investments made by GCSAA, such as the field staff.

Am I a GCSAA watchdog? No. But if it’s newsworthy to our readers, then it is important to us.

This article is tagged with and posted in Columns

About the Author: Seth Jones

Seth Jones, a 25-year veteran of the golf industry media, is Editor-in-Chief of Golfdom magazine and Athletic Turf. A graduate of the University of Kansas School of Journalism and Mass Communications, Jones began working for Golf Course Management in 1999 as an intern. In his professional career he has won numerous awards, including a Turf and Ornamental Communicators Association (TOCA) first place general feature writing award for his profile of World Golf Hall of Famer Greg Norman and a TOCA first place photography award for his work covering the aftermath of Hurricane Katrina. In his career, Jones has accumulated an impressive list of interviews, including such names as George H.W. Bush, Samuel L. Jackson, Lance Armstrong and Charles Barkley. Jones has also done in-depth interviews with such golfing luminaries as Norman, Gary Player, Nick Price and Lorena Ochoa, to name only a few. Jones is a member of both the Golf Writers Association of America and the Turf and Ornamental Communicators Association. Jones can be reached at sjones@northcoastmedia.net.


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