Becker Underwood reports "business as usual" during acquisition

By |  September 24, 2012

There was a lot of talk last week about BASF’s announcement of its plans to acquire Becker Underwood for $1.02 billion (see previous post). But one thing I didn’t see was any word from Becker Underwood on what was the plan for right now, for today. Are products going to be available to superintendents as normal during the transition?

I reached out to Charlie Hale, Becker Underwood’s marketing strategy and support lead, and this is what he had to say:

“The number one goal of Becker Underwood and BASF is ensuring that our customers continue receiving the high quality solutions they have come to expect from Becker Underwood. For now, business will continue “as usual” with the same people, products and services that our customers know and trust. Our production facilities are producing products; these products are available for purchase by our customers. And except for a few already-planned lineup tweaks — including a couple new and/or improved products, no changes in the overall Becker Underwood product lineup is currently anticipated. Product lineups always evolve over time with new, improved products typically replacing older and/or poorer performing products. I wouldn’t expect that to change going forward.”

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