Advanced Turf Solutions appoints Chip Houmes as technical sales advisor

Advanced Turf Solutions (ATS), a distributor specializing in turf and ornamental products for golf, lawn care and sports turf professionals, appointed Chip Houmes as technical sales advisor. Houmes, who brings 36 years of experience — including roles at Precision Laboratories and Aquatrols — will provide technical support and lead sales training for the employee-owned company headquartered in Fishers, Ind.
Houmes’ main focus will be to advance the company’s HydroPak surfactants program, which helps turf managers optimize rainfall and irrigation efficiency. Turf professionals are increasingly dependent on products that conserve water and improve turf resilience. According to the company, recent research shows that using soil surfactants such as those in HydroPak can reduce water usage by up to 20 percent on golf courses and sports fields, while improving turf quality.
For Advanced Turf Solutions, which operates more than 24 locations serving customers in 15-plus Midwest states, Houmes’ technical and product knowledge is expected to benefit customers facing new challenges after several seasons of erratic weather patterns and heightened demand for sustainable solutions. ATS CEO Scott Brame says Houmes has “earned the trust of many across our industry” — an endorsement significant for customers evaluating product lines and technical support.
“After working as a supplier to ATS, I’m excited for the opportunity to be part of the team. From the outside, it always appeared like a big family, and now that I’m on the inside, it’s exactly what I thought it would be,” Houmes said.
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