Toptracer appoints Justin Honea COO and promotes Peter Barry to VP of global sales

Toptracer named Justin Honea as chief operating officer (COO) and the promoted Peter Barry to vice president of global sales – two new appointments that will directly benefit the experience delivered to its customers. 

The COO role is the single point of accountability for global technology operations, customer service and system uptime. Reliability, performance and service execution are the primary drivers of customer satisfaction, renewals and long-term value creation for the business, making this role one of the most critical leadership positions at Toptracer.  Honea will lead technology and operations, owning hardware, software, supply chain, customer support and service delivery at global scale, while building the operating discipline required to support rapid growth.  

Honea brings more than two decades of experience building premium brands across golf, consumer products and technology-adjacent industries. Most recently, he spent five years at Staccato, where he helped lead the company through nearly three times revenue growth while expanding into membership, training and live experiences. Prior to Staccato, Honea spent nearly a decade in the golf industry, including leadership roles at Adams Golf and Ben Hogan Golf. 

“Toptracer is uniquely positioned to build an ecosystem of world-class technology, products and experiences for golfers and facility partners around the globe,” said Honea. “I’ve always believed that the best businesses start by deeply understanding what customers value, then delivering it with consistency at every touchpoint. The opportunity to help Toptracer do that at a global scale, while building lasting customer loyalty, is incredibly exciting.” 

Barry joined Toptracer in 2024 as senior director of global sales, overseeing sales strategies across multiple regions. With 23 years of experience at Callaway Golf in various leadership roles, Barry brings extensive expertise and foresight into where the golf industry is headed. Barry has built high-performing teams that consistently set new records through his wealth of sales experience, strategic vision and ability to stay close to customers.  

He previously covered territories in Europe, North America and Latin America, and has consistently led sales teams to exceed goals and set benchmarks for excellence. 

“I’ve always believed that the best growth strategy is helping our partners win,” said Barry. “By creating better experiences for golfers of all skill levels, we can grow participation, strengthen our industry, and leave the game better than we found it.”  

“To have two individuals with Justin and Peter’s ability and innovative spirit is a blessing for our team and the industry as a whole,” said Scott Blevins, president and manager of Toptracer. “The only way to have the No. 1 range technology in the world is to have the best people advising our course and range operators. We’re excited to continue innovating in the space and confident in what’s to come.”