Oregon Products launches new website

Oregon Products recently launched some new features and updates to its website, OregonProducts.com. The site officially went live on Aug. 8, 2017, and offers cordless equipment customers an online experience that aims to simplify the process of finding and purchasing the correct tool or replacement part, according to a press release.

Landing page for Oregon’s 40V cordless tool line.

Oregon says some of the new and upgraded features on the site include:

• More than 8,000 product detail pages feature pictures, specs and other information, providing a volume and depth of information previously unavailable online.
• 

  Part finder selector guide that assists users with finding the correct tool or part.

  A Part Finder tool that allows users to locate the correct replacement part from Oregon’s catalog of nearly 9,000 part numbers. The tool consolidates six previous part fit-up and cross-reference tools into a single tool, providing a more user-friendly experience, according to Oregon Products.

• A Dealer Locator makes finding a local Oregon Products dealer by searching by zip code or “use my location.” Dealers can now also be selected by the Oregon product lines they carry.
• Expanded FAQ and how-to content answers common questions is used intended for users to get the best performance out of their Oregon parts and equipment.
• Mobile responsive website design allows for improved viewing and usability on smart phones and tablets.
• New e-commerce functionality makes finding and buying Oregon Products much faster and easier, according to a press release.

Search results that show images and key features, with facets that allow for search result refinement.

“Updating the website is phase one of a long-term investment plan to improve our business online,” said Alan Lofurno, vice president of global marketing. “Our goal was to create a platform that empowered everyone who interacts with Oregon Products to not only get the most out of their tools, but also their interactions with us as a company. We want everyone across our diverse customer base — from Dealers to end-users — to have a better, faster, and more productive online experience with OregonProducts.com.”

Website: Oregon Products