Columbia Seeds and Barenbrug USA form partnership

Barenbrug USA and Columbia Seeds are strategically aligning in a turfgrass marketing and production partnership.

Columbia Seeds’ Value Direct Link production and distribution model facilitates the flow of seed directly from the producer to the marketplace, and the company brings that model, plus relationships with top growers and a multichannel distribution system, to the new partnership. Barenbrug offers turfgrass technologies such as Yellow Jacket Enhanced Seed Coating, RPR and RTF for its customer blends and mixes.

This new partnership will allow both Barenbrug USA and Columbia Seeds to provide a portfolio of options to both new and existing distribution channels in North America. Both companies will have the opportunity to exchange improved turf-type varieties and have access to new genetics. As part of this sharing, Barenbrug will increase its investments in turfgrass research, product development and brand development focused on sustainable traits that provide solutions to turfgrass challenges. Distributors will be able to consolidate orders between both seed companies.

“Scott Harer and I are honored to have Columbia Seeds involved in this collaboration,” said Tom Pape, vice president of Columbia Seeds. “It is exciting to be able to offer our customers access to highly regarded technologies and brands.” James Schneider, president of Barenbrug USA, stated, “Today’s competitive environment demands that seed companies think differently so both value and innovation can be accessible to customers. We are delighted to partner with a quality company and quality people who complement what we do best — providing innovation and solutions.”