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Jacobsen Names New Marketing Manager
December 17, 2009 Golfdom InsiderDeanna Griffith has joined Jacobsen as marketing manager with responsibility for the Americas and Asia Pacific. She will report to Martin Levy, vice president sales and marketing.
Griffith was recruited from Exact Software Americas, based in Boston, where she was the senior marketing manager for the Americas, promoting and marketing multiple brands and product lines for the business software solutions company. She joined Exact in 2001 and following several promotions relocated to the Boston area in 2008.
Her previous career positions include director of marketing at Forsythe Championship Racing, a competitor in the Champ Car World Series; manager of corporate sponsorship marketing at LCI International, Inc., a major telecommunications company; and manager of national sponsorship marketing at Qwest Communications.
In all of these positions, Griffith has delivered marketing and sales promotion campaigns that have achieved positive revenue growth and increased market awareness within multiple business sectors, according to Jacobsen.
"Deanna’s proven track record in campaign strategy and management will be vital as Jacobsen continues to introduce innovative products to the golf and municipality markets,” Levy said.
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