Bayer names new area sales manager

Environmental Science, a division within the Crop Science division of Bayer, has named Zach Lane its southwest Florida area sales manager. In his new role, Lane will manage customer and distributor relationships for both golf and lawn & landscape markets across southwest Florida.

“Lane brings a strong foundation of industry experience, having served as a golf course superintendent in the southwest Florida area for the past twelve years,” says Mike Ruizzo, regional sales manager. “His professional experience and industry expertise make him well qualified to provide world-class support to Bayer and its customers.”

Lane most recently served as director of agronomy at Laurel Oak Country Club in Sarasota, Fla., where he managed the multi-course private country club and oversaw the restoration of its East Course. Lane is deeply knowledgeable in course preparation for PGA TOUR events and has met the highest standards of maintenance for bermudagrass in the southeastern United States, according to the company.

“I have witnessed firsthand the Bayer commitment to customer service,” Lane says. “I look forward to joining a company culture that operates under a mission to improve quality of life through innovative science.”

Lane is the current president of the Suncoast Golf Course Superintendent Association and holds a Bachelor of Science in agriculture, agronomy and soil sciences from Tennessee Technological University.